Every year Penguin Publishing chose one of their 'classic' novels to have illustrated by a new and upcoming artist. The competition is designed for art, illustration and design students at the HND or Degree level to have their work printed on the cover of a major publication. The experience will also help applicants to engadge in design for publishing during their studies and to experience real life jacket-design briefs first hand. The prizes include a chance to win a work placement with the Penguin and Puffin design studio, as well as £1000 in prize money. Students may enter one or both categories.
To make the competition as realistic and similar to 'jacket-design briefs', once the judges have selected a 'shortlist', The according judges will give a the shortlisted entrants feedback and further art direction on their submissions. Shortlisted entrants will then be invited to resubmit their work, taking all the comments on board and making adjustments before the final round of judging.
Deadline Dates:
The closing date for entries is 12 noon (B.S.T) on Thurdays, 9th April 2013.
The shortlisted entrants will be announced on this website by friday, 3rd of May 2013.
The shortlisted entrants will be contacted by Friday, 3rd of May 2013 with feedback and further art direction on their covers, and the closing date for the resubmission of final work is Friday the 17th of April 2013.
Additional information: The 2013 Award is open to all students on an Art and Design course at HND and degree level. It is also open to MA students. The award is not open to students on a Art foundation course.
Penguin advise entrants that they should at least have a reasonable standart of English so that, If they were to win the first prize, they are able to get the most out of their potential work placement.
Fee: None.
All entires must be supplied digitally via a link which will be available on this site from Wednesday, 16th of January 2012. Entries submitted in any other way, including via email or hard-copy, will not be accepted.
The First pengin paperbacks appearing 1935, revolutionising the publishing industry and becoming an integral part of the British culture and design history. The Art directors at Penguin are Jim Stoddart and John Hamilton.
Prizes:
1st: The winner will receive a four week work placement at the pengin design studio, working with The aforementioned Art Directors.There is also the £1000 cash prize.
2nd: The second place prize winner shall receive £350 cash.
3rd: The third place prize winner shall receive £250 cash.
The Shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be displayed.
Judge Information:Penguin Judges
Joanna Prior - Managing Director, Penguin General
Joanna Prior has had a senior position and strong influence on Penguins design for the last eight years. Her innovative and award winning market campaigns have helped Penguin's Book's to become the giant they are today.She also runs Penguin's 'Art committee, and has published such prize winning best sellers as Nick Hornby, Zadie Smith, Antony Beevoe, William Trevor, Zoe Heller and MArina Lewycka.
Jim Stoggart - Penguin Press Art Director
prior to Penguin Jim Stoggart designed record/ CD covers for such labels as EMI, Virgin, BMG, Mute and Trojan Records.Initially working as a cover design for penguin he split his time between 'Getty Images' and 'Penguin' coming back to work as the Art Director of Penguin Press.He overseas the design and rebranding of modern and contemporary Penguin Classics. He also redesigns covers himself though, but mainly for Penguin's Allen Lane hardback imprint label and non-fiction paperbacks. Jims team were shortlisted for the Design museum's Designer of the Year Award in 2005 for the Penguin Great Ideas series.
John Hamilton - Penguin General Art Director
Starting out as a Jr Illustrator in Glasgow John came to Penguin in 1997 as an Art Director and was the driving force behind the famous orange spine now on every cover.
Other Guest Judges:
Paul Morley
writer of books on 'Joy Division', suicide, the moog synthesiser and the north of England.
Paul Morley
writer of books on 'Joy Division', suicide, the moog synthesiser and the north of England.
Adrian Shaughnessy
A graphic designer, writer and educator. He spent 15 years as a creative the design studio 'Intro'. He has written numerous books on design including'How to be a graphic designer without loosing your soul' and has a hosts a radio station called Resonance FM.
A graphic designer, writer and educator. He spent 15 years as a creative the design studio 'Intro'. He has written numerous books on design including'How to be a graphic designer without loosing your soul' and has a hosts a radio station called Resonance FM.
The Brief: 'The Big Sleep' by Raymond Chandler
Dubbed as "More than just a Mystery novel", and first published in 1939, The Big Sleep has become a classic of American Literature. Chandler has been praised for his wit, deft handeling of plot and advanced writing style. The Big Sleep was made into a very famous motion picture in 1946, staring Humphrey Bogart and lauren Bacall, two of the biggest movie stars of the era.
The introduction to The Big Sleep is written by Author Ian Rankin.
Dubbed as "More than just a Mystery novel", and first published in 1939, The Big Sleep has become a classic of American Literature. Chandler has been praised for his wit, deft handeling of plot and advanced writing style. The Big Sleep was made into a very famous motion picture in 1946, staring Humphrey Bogart and lauren Bacall, two of the biggest movie stars of the era.
The introduction to The Big Sleep is written by Author Ian Rankin.
‘The Big Sleep opens with my favourite paragraph in all crime fiction and doesn’t let up until a wonderfully written coda. It was one of the first crime novels I ever read, and is still one of the best.
‘The Big Sleep is a story of sex, drugs, blackmail and high society narrated by a cynical tough guy, Philip Marlowe. As such, it provides the template for much of the urban crime fiction which came after, as well as most modern Hollywood thrillers. What sets it apart from the crowd, however, is the quality of the mind which conceived it. Chandler’s pulp credentials show in the twisting of the plot, yet it reads with the simple inevitability of classical tragedy: General Sternwood, the ailing millionaire who needs Marlowe’s help, is a king betrayed by his unruly daughters.
‘When the younger Sternwood daughter turns up naked in Marlowe’s apartment, he concentrates instead on a chess problem, concluding that “knights had no meaning in this game”. Marlowe, however, remains a knight of sorts – tarnished, to be sure, a knight errant. The work he does is dirty, but he maintains his own moral code. Marlowe encounters damsels in distress and plenty of monsters (usually in the guise of gangsters and corrupt authority figures). All of which shows just what a firm, literate grasp Chandler had of the genre within which he worked.
‘Chandler described the American crime novel as being “dark and full of blood” (as opposed to its “lithe and clever” English equivalent), and said of Marlowe: “I see him always in a lonely street, in lonely rooms, puzzled but never quite defeated.” When he died, one obituary stated that “in working the vein of crime fiction [Chandler] mined the gold of literature”. Few writers have come close to matching him.
‘The Big Sleep, however, is such fun to read you probably won’t notice how clever its author is being. Chandler remains the king of the one-liner. An example such as “He wore a blue uniform coat that fitted him the way a stall fits a horse” is both witty and full of subtle meaning, telling us much about the flunky’s disappointed life. By the time Marlowe, at the end of the book, describes the “bright gardens” outside the Sternwood mansion as having “a haunted look”, we realise that sunny and prosperous California is a tainted Eden, a place essentially dark and full of blood.
‘It’s a world which has had no finer chronicler than Raymond Chandler.’
The brief
The Big Sleep is a serious and significant mainstream novel that just happens to possess elements of mystery and crime. The story is well known both in celluloid and print so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.
Audience: all readers both familiar and unfamiliar with the text, male and female.
Message: there are many layers and themes within the book. Read it and discover what the book means to you.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 16mm wide).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to a contemporary readership
- show a good understanding of the marketplace
- have a point of difference from the many other book covers it is competing against
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